Royal Philips, a global leader in health technology, and The Walt Disney Company EMEA announced they are teaming up to test the effects of custom-made animation , including specially-made Disney stories, within Philips Ambient Experience, a solution that integrates architecture, design and enabling technologies, such as dynamic lighting, video projections and sound, to allow patients and staff to personalize their environment to create a relaxing atmosphere. Philips’ clinical research project will commence this summer in six hospitals across Europe and the results of the pilot project will be completed later this year. It is the first time Disney has collaborated as part of a clinical research project of this kind.
Medical exams like MRI scans can be challenging for many patients, especially children, who are anxious or claustrophobic. Philips Ambient Experience – with 2,000 installations worldwide – helps manage these challenges by creating an engaging, multi-sensorial imaging environment that is welcoming and relaxing. Patients can personalize the room’s lighting, video, and sound by selecting a theme of their choice. This gives them a feeling of empowerment and control over the procedure and provides a positive focus on the ambient theme.
Ambient Experience Patient In-bore Connect helps them relax, follow directions, and minimize motion once they are in the scanner using video content aligned with the MRI procedure to provide information and guidance to the patient during scanning as well as information about scan duration. This becomes increasingly important for younger pediatric patients undergoing MR scans who need to remain still to help reduce the need for repeat scans. Philips Ambient Experience is proven to help improve efficiency with higher patient throughput and predictability, significantly reducing the need for retakes and rescans.